GPSR Compliance for Cosmetics Sellers: What You Need to Know

The General Product Safety Regulation (GPSR) came into effect in July 2024, replacing the old General Product Safety Directive. For cosmetics sellers — whether you sell on marketplaces, your own e-commerce store, or in brick-and-mortar — this regulation fundamentally changes your obligations.

What GPSR Means for Sellers

Under GPSR, every economic operator in the supply chain is responsible for product safety. This includes:

• Manufacturers — must ensure products meet safety requirements
• Importers — must verify the product meets EU standards before placing it on the market
• Distributors — must ensure products they sell are compliant
• Online marketplace sellers — yes, this includes you if you sell on Amazon, Allegro, eBay, or your own store

Your Obligations Under GPSR

1. Product safety monitoring

You must actively monitor whether your products have been flagged as dangerous. The EU publishes new safety alerts every week. Checking manually is time-consuming and error-prone — especially if you sell 100+ products.

2. Traceability

You must be able to identify where your products came from and who you sold them to. This means maintaining records of suppliers, batch numbers, and sales data.

3. Corrective action

If a product is found to be dangerous, you must immediately withdraw it from sale and notify the relevant authority. Delay means higher fines.

4. Responsible person

Every cosmetic product sold in the EU must have a designated "responsible person" established in the EU. If you import from outside the EU, that's you.

What Happens If You Don't Comply?

Penalties vary by member state, but they're serious:

• Product recalls — forced to remove products and refund customers
• Fines — can range from thousands to millions of euros
• Marketplace suspension — Amazon, Allegro, and others are actively enforcing GPSR
• Criminal liability — in severe cases involving health damage

The Problem: No Automatic Notifications

Here's what most sellers don't realize: the EU does not automatically notify sellers when a product in their catalog is flagged. The alert database is public, but there's no subscription, no API, and no push notification for businesses.

This means you're responsible for checking manually — every week, for every product you sell.

How BeautyGuard Solves This

BeautyGuard automates the entire monitoring process:

1. Upload your catalog — CSV with barcodes, or add products manually
2. Automatic matching — we check every product against 4,700+ EU safety alerts using barcode matching and AI-powered name matching
3. Instant notifications — new alert matches your product? You get an email immediately
4. Weekly reports — every Monday, you receive a compliance report. If everything is clean: "All Clear — your catalog is safe"
5. Compliance reports — download CSV/JSON reports for audits, marketplace requirements, and GPSR documentation

Pricing That Makes Sense

Manual compliance checking costs hours per week. BeautyGuard starts at €29/month for up to 100 products. For most sellers, that's less than the cost of a single hour of manual checking.

Start monitoring your catalog →

Getting Started

1. Create a free account
2. Register your company
3. Upload your product catalog (CSV or manual entry)
4. Run your first compliance check
5. Set up weekly monitoring

Free plan includes 10 products. No credit card required.

"Under GPSR, ignorance is not a defense. If a product in your catalog is flagged and you didn't know — you're still liable."